On-Page Factors That Affect Our Rankings

Since website is an online service, it must have brittle Search Engine Optimization to ensure its website ranks as high as possible on Google and other search engines. Since many customers find websites through Google, being able to rank high on the search engine results page (SERP) can be essential in growing your business. This article lists the top 10 on-page factors that affect our rankings in search engines like Google, Bing, and Yahoo!. Use these tips to ensure your website ranks well online!

Good Meta Tags


Meta tags were there to tell search engines what your site is about: what your audience is? or any other key terms you would like to include or exclude from search results. It does not matter what you call these things; it just matters that they provide efficient information for those searching for relevant content around your niche on sites like Google and Bing. But what should you write in meta tags? Take a look at these factors and think through how they might apply to the site.

Optimized Title Tag

Search engines can read a good amount of information from your page’s title tag (the HTML tag in your page header). Use descriptive words to communicate with search engines what your site is. One strategy is to include keywords related to your site, such as for an online casino. The more relevant and descriptive you make your title tag, and the more frequently you update it, will impact how well you rank for these keywords.

Optimized Description Tag

The SEO description of your website is an essential factor in your on-page SEO, so it is crucial to use relevant keywords without overstuffing or understating them. As with any piece of content, you want to confirm to optimize your meta description tag by using relevant keywords and phrases – ensure to avoid overstuffing or understating what you want potential customers or readers to take away from reading about your site.

Making Good Use of H1 Tags

We all know those headers or H1 tags are super important for visibility, but how many of us pay attention to what we are putting in them? Well, look no further than Bestbonus site. Your H1 tag should reflect what your site is about—no more and no less. It should appear once on every page of your site, so keep it consistent throughout your content for users and search engines alike to see.

Header Tags


SEO experts say using header tags on your website is one of many best practices for search engine optimization or SEO. Using header tags makes it easier for search engines to parse your content and for people to find what they are looking for quickly and easily.

Linking in the Body

To improve search engine ranking, try using internal links as much as possible to link to relevant pages on your site. It also has a positive effect on – user experience because it gives users multiple ways to navigate through your site and access the information they are looking.

Meta Description:


Since the inception of SEO, meta descriptions have been an essential optimization aspect. In the SERPs, meta descriptions, or meta tags that describe website content, are usually shown beneath the page title. While Google claims that meta descriptions have no bearing on results, there is evidence that the indirect benefits of better descriptions do.

Correct meta description optimization can assist you:

  • Rate of click-through (CTR).
  • Perception of the resulting quality.
  • The way people perceive your website changes.

Using keywords in the copy

Stuffing your website with keywords was a guaranteed technique to boost its ranks for a specific term until recently. That is no longer the case. Using the name in the copy still sends a message – about the content relevance. However, how you put it has changed dramatically.

The length of the content

Searchers nowadays want to be informed and will not be satisfied with simple facts. To the rank top, Google searches for authoritative and helpful information. It is also conventional logic that the longer your material is, the more likely you get to cover more areas of your subject. Then do not be afraid to write extensive but valuable text.

Canonical Tag


However, it is often unavoidable to have two URLs with comparable information. Using a canonical tag on your site is one approach to avoid this from becoming a duplicate content problem. This element performs one thing: it notifies Google that one URL is identical to another, indicating that two sites with the same content are one.

Content changes

Google favors information that has just got updated. It does not imply that you must constantly modify your pages. I believe that Google realizes that commercial pages, such as product descriptions, are not as time-sensitive as blog articles about recent occurrences. However, it is prudent to incorporate a strategy for updating specific types of material every 12 months or so.

Image enhancement

In addition to text, it might get optimized on a page. Images, for example, can provide relevant signals to search engines via their alt text, caption, and description.

Outbound hyperlinks

The search engine receives trust signals when you link to authoritative pages. Consider it this way: you would only refer a person to another site if you wanted them to learn more about the issue. It can be a huge trust factor for Google.

However, too many outbound connections might reduce the Page Rank, lowering its search visibility. Outbound links might impact your results, so utilize them sparingly.

Good content fulfills a need:

Information, like other markets, is influenced by supply and demand. The best content is one that fulfills the massive amount of desire. It may be an XKCD comic that provides geek humor to a big group of engineers or a Wikipedia page that explains the meaning of Web 2.0 to the rest of the world. It might be a video, a picture, a sound, or text, but to be called good content, it must meet demand.

Internal hyperlinks


Your website interlinking pages can share their strength between them.