Essential SEO Basics Every Web Developer Should Know

As a web developer, it is important that you understand the basics of SEO. If you are creating websites for clients, you will want to make sure that they are optimised for search engines. Even if you are not creating websites yourself, it is still important to know about SEO so that you can communicate with developers and get the most out of your website. If you are looking for ways to increase the visibility of your website and get more traffic for your business, you should consider hiring a professional SEO Agency. With the help of a professional SEO Agency, you can ensure that your website is properly optimized to get the desired results.

In this article, we will discuss some of the most important SEO basics that the best web developers Sydney should know.



Perhaps the most important step in all of SEO is to choose the right keywords. Keywords are the words or phrases used by people when they’re searching for something on a search engine. For example, if you are creating a website about cats, you will want to use keywords like ‘cat,’ ‘cats,’ ‘kitten’ and ‘feline’.

Choosing the right keywords is important because it will determine how your website shows up in search results. If you use too general of a keyword, your website will be lost in the sea of other websites about cats. However, if you use too specific of a keyword, no one will ever find your website. The key here is to find a good balance between the two.

Meta Tags


Meta tags are one of the most crucial SEO elements developers should know. Used by search engines to understand what a website is about, these are snippets of text that describe a page’s content.

There are two types of meta tags: meta keywords and meta descriptions. Meta keywords are a list of words that describe the topic of a web page. They are used by search engines to index a website. Meta descriptions are short descriptions of a web page’s content. They appear in search results beneath the title of the page.

Both meta keywords and descriptions should be included in all your web pages. They should be relevant to the content on the page and should use keywords that people would actually use when searching for information on that topic.

Title Tags


Another one among the most crucial elements of SEO is the title tags, which are the text that appears in the search results, above the meta description. The title tag should be brief and to the point, using relevant keywords for the page’s topic.

For example, if you have a web page about cats, your title tag might be something like ‘All About Cats: Everything You Need to Know.’ This title tells people what they can expect to find on your web page and uses relevant keywords.

Your title tags should be unique on every page of your website. This means that you should not use the same title tag on more than one page. Each page should have its own unique title that accurately describes its content.

Header Tags

Header tags are used to structure the content you have on your web page. They are used to break up text into sections and sub-sections.

The title of your web page should be enclosed in an Htag. This will help search engines understand what your page is about and index it correspondingly. The rest of your content should be divided up using header tags as well.

Header tags are not only good for SEO but they also make your web page more user-friendly. By breaking up your content into manageable sections, you make it easier for people to read and navigate your website.

These are just a few of the essential SEO basics that every web developer should know. If you keep these things in mind when creating websites, you will be well on your way to optimising them for search engines. Remember, the goal is to make your website as visible as possible so that people can find it easily when they are searching for information on the internet.