What Is Content Marketing? Why Should You Outsource It to a Reputable Content Marketing Agency in Vietnam?

From a standard viewpoint, outsourcing content marketing overseas, ideally in a country in the Asia-Pacific (APAC) region, is the well-known ideal way to go for a business to attract a large margin of new customers far and wide in the most cost-effective way possible.

It is no longer the case in our modern day and age, but only getting better, in fact, as outsourcing marketing to another Asian country has gained more advantages than just cost savings.

Vietnam, one of those APAC countries, is a bright-shining gem in the outsourcing marketing industry that deserves more attention outside of “the big boys” like China, Thailand, the Philippines, and India.

And the purpose of this article is to explain, with compelling evidence, why connecting to a content marketing agency in Vietnam is a great marketing strategy.

Let’s jump right in!

What is content marketing?

Source: youtube.com

Even if the purpose of this article is to persuade you to outsource content marketing to a Vietnamese agency, it is still best for you to understand what content marketing is all about in case you are misinformed about it.

Content marketing is a subset of internet marketing that focuses on creating, publishing, and distributing a large amount of free content online for a specific audience using a suitable content marketing strategy.

This marketing method’s content can take many forms, including videos, blog posts, white papers, e-books, infographics, podcasts, and so on, to create and share valuable content with customers.

Besides customers, businesses also gain massive benefits from content marketing, such as: attracting attention and generating leads, expanding their customer base, generating or increasing online sales, increasing brand awareness or credibility, and engaging an online community of users.

Why choose Vietnam as an outsourcing location?

Source: medium.com

Many trusted publishers of analytics, such as Kearney and Tholons, consistently place APAC countries, particularly those in South East Asia, at the top of the Business Process Outsourcing (BPO) industry rankings, transforming emerging countries into economic powerhouses in their own right.

But, “Why Vietnam, of all countries?” you may wonder.

Well, although Vietnam lags behind long-standing prominent countries in the industry, such as India or Thailand, the country’s development potential in terms of outsourcing is enormous, and year after year, it is gradually rising and “has the potential to become the next BPO giant,” according to pwc.com.

Here are some shards of evidence to support that claim:

Its overall population

Vietnam’s population will be more than 99.4 million at the end of 2024, with 94.52% of the adult population (aged 15 years and above) in Vietnam being able to read and write. They are among the countries that have the highest literacy rate.

Its workforce

If there is one widely held Asian stereotype, it is that they are extremely bright and hardworking, and Vietnam is no exception.

According to Vietnamnet Global, the country’s highly valued information and communication industry’s revenue reached VND 33.4 quadrillion in 2024, up 9% from 2020, with COVID-19 being the push for digital transformation to spread to all aspects of economic, political, and social life.

Vietnam ranked sixth among the top 10 outstanding outsourcing locations in The Global Services Location Index of 2024, published by A. T. Kearney. Source: Kearney analytics

Vietnam also had a 2.17% unemployment rate for 2024, a 0.22% decline from 2020, according to Macrotrends.

It is all due to the Vietnamese government’s clever plans (in building vocational training centers to accommodate citizens, pushing technical training in IT and engineering for workers, and so on) and the efforts and unwavering inquisitive spirit of the outstanding Vietnamese people.

This means that the Vietnamese workforce is prepared for a wide range of outsourcing opportunities and is determined to “work smart AND hard” for your company.

Its general environment:

In comparison to other top locations, Vietnam is more accessible and easier to communicate with than a Chinese company, and it has a more stable economy and politics than, say, India.

Reasons to outsource marketing work to a content marketing agency in Vietnam


Outsourcing content marketing has long been popular among remote businesses of all sizes. This allows them to reach their target audiences with a variety of content across websites and media platforms while remaining solely focused on serious goals for their services and/or products.

Based on the foregoing, Vietnam is clearly a fantastic location for outsourcing work. Content marketing outsourcing, in particular, is one of the most important sources of BPO income in Vietnam, along with IT outsourcing, which demonstrates once again how talented the Vietnamese workforce truly is.

So, how can a content marketing agency in Vietnam assist you with your marketing? Let’s go over some of the main points:

  • Small Investment Requirement: You don’t even have to take our word for it on this well-known fundamental reason. Simply go to co and type in “best digital marketing agencies” + “country name,” and you will see that among the industry’s titans, marketing companies in Vietnam only require a lower cost while still providing high-quality results.
  • Productivity Growth: With the ever-increasing rate of Internet usage and the cultural crossroads between East and West, Vietnam marketing agencies are on top of the latest marketing trends to provide the best approach to your target audiences across multiple platforms. As a result, the stress of marketing your company can be reduced, allowing you to devote more time to developing and supporting your services and/or products.
  • Top-Quality Marketing Content: According to 2019 data, more than half of Vietnam’s population is under the age of 35, with 13 million people earning diplomas or certificates. This means that Vietnamese marketing teams are adept at working with cutting-edge technology and software, as well as possessing specific skills for successfully accessing potential outlets that can reach a large number of new customers and improve your ROI (return on investment).


Source: muffinmarketing.com

Content marketing outsourcing is a vital move to reach a wider pool of potential customers without paying much for marketing. Therefore, the act of choosing where to outsource is very important. By reaching here, you are sure to see that Vietnam is among the top locations for doing so.

Choosing a content marketing agency in Vietnam means you will only have to offer a lower marketing cost to earn high-quality and hardworking individuals, which will boost your income to another level.

If you still do not know which company to choose from or are in need of a friendly but informative quote about the topic, contact Tech-One right now!